Yokohama is one of the world's major tyre manufacturers and a cornerstone of Japanese motorsport, founded in 1917. The lineup spans the flagship ADVAN performance range (including the ADVAN Neova semi-slick), GEOLANDAR all-terrain and mud-terrain SUV tyres, fuel-efficient BluEarth touring tyres and iceGUARD winter rubber, plus circuit slicks and competition compounds. Yokohama's wheel arm also produces ADVAN Racing forged alloys. Black Hawk Japan carries the full Yokohama catalogue, sourced direct from Japan.